It would be a terrible utilization of the sales and marketing teams if they were to expend unnecessary effort on analyzing data or scanning religiously through spreadsheets.ĭata visualization providers users with a swift, effective and easily accessible way to identify important patterns. This is an obviously an impractical expectation. However, as these teams become more data driven, it’s also important to note that they do not have the same technical knowledge on extracting meaningful insights as a data scientist would. Sales and marketing teams are prioritizing using data to understand their customers and create campaigns that will resonate with them. However, this can quickly become pointless, if not harnessed and utilized efficiently. There is an abundance of large and valuable databases that are made available to organizations today.
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